The hardest part of social media for most studio owners isn’t filming or editing. It’s deciding what to post. A simple weekly rhythm takes that decision away, and it means your feed has a good mix without you having to think about it.
Here’s the rhythm I’d start most studios on.
Monday: the week ahead
Share this week’s timetable, any classes with spaces left and anything new. It’s the most useful post you’ll make all week, and it gives people a reason to check your page before booking.
Tuesday: a coach
Introduce one of your coaches. A short clip of them explaining a move, or a photo with three quick facts, makes your studio feel like people rather than a building. New members are far more likely to book a class when they already feel like they know the person teaching it.
Wednesday: something useful
A tip people can use even if they never visit: a form cue, a stretch, what to bring to a first class. Useful posts get saved and shared, which is how new people find you.
Thursday: your members
A milestone, a shout-out or a quote from a member (with their permission). Nothing sells a studio like seeing real people enjoying it.
Friday: behind the scenes
Setting up for the weekend, a new playlist, the coffee machine at 6am. These are the posts that make your studio feel like somewhere people want to belong.
Stories every day
Stories don’t need to be polished. A quick clip of the room filling up, a poll about next month’s playlist, or a reminder that Saturday’s class has two spaces left. They keep you in people’s minds between posts.
Keep it simple
Five posts a week is a lot to keep up on top of running a studio. If that’s too much, start with Monday and Tuesday and add the others as you go. Posting consistently matters far more than posting a lot.
If you’d like someone to plan and post all of this for you, get in touch.